Craig Crossley is an entrepreneurial business mind that has used his experience in and around the communications, technology, marketing, and entertainment industries to cultivate a niche expertise in Business Development. Over the years Mr. Crossley has played a role as a “Digital Agent” in consulting, developing and operating digital media, commerce and marketing solutions for high level entertainers, multi-media, technology, and retail companies.
His entrepreneurial work includes clients and partners such as Funimation Entertainment, Sears Holdings Corporation, Kmart, Cisco, Konami Digital Entertainment, Will Smith Enterprises, Aftermath Entertainment, Universal Music Group, GoGo Mobile, Mixcast TV, and others. In the entertainment vertical he brought this same innovation and understanding to the table when he established a joint venture that formed the digital music infrastructure for Navio Systems, where he developed the initial direct to consumer rights based digital strategy implemented across Sony Music’s label system. In the retail vertical he designed, implemented, and operated an integrated in venue video network and coupon delivery system (including its content programming and advertising sales) for Sears Holdings Corporation by bringing together a private equity firm, an equipment manufacturer, a marketing company, and a production company.
